Nutzen Sie unsere B2B Produkt & Firmensuche

globalEDGE Blog: A New Cable Seeks to Further Connect the United States and China

Bewertung: 0 / 5

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

Two of the world's most valuable technology companies, Facebook and Alphabet (by means of its subsidiary Google), are working with TE Subsea Communications (TE SubCom) and Pacific Light Data Communication (PLDC, a subsidiary of China Soft Power Technology) to construct the world's fastest trans-Pacific submarine cable. The 12,800 kilometer (8,000 miles) submarine cable will enable a speed of 120 Terabits per second and connect the United States and China by way of two major cities: Los Angeles and Hong Kong (where PLDC is based). The cable, known as the Pacific Light Cable Network (PLCN), will utilize fiber-optic technology to create the fastest possible telecommunication channel, covering twice the speed of the current-fastest undersea cable. The goal of the PLCN is to increase bandwidth and reduce connection delays in the Asia-Pacific region. According to Google, the cable should be built and functioning by 2018.

Weiterlesen: globalEDGE Blog: A New Cable Seeks to Further Connect the United States and China

globalEDGE Blog: gE Blog Series: Global Marketing Part 1 - Introduction

Bewertung: 0 / 5

Star InactiveStar InactiveStar InactiveStar InactiveStar Inactive

This week, the globalEDGE blog is taking a look at international marketing and its implications for businesses, in a five part series. For companies conducting business in several countries, a strong marketing strategy can be extremely beneficial, connecting the brand with ideas about the company, such as trust or innovation. An effective strategy can bring about cost savings and introduce competitive advantages, which can be crucial for a company attempting to move into new markets.

Weiterlesen: globalEDGE Blog: gE Blog Series: Global Marketing Part 1 - Introduction

globalEDGE Blog: gE Blog Series: Global Marketing Part 2 - Marketing in the Digital Age

Bewertung: 5 / 5

Star ActiveStar ActiveStar ActiveStar ActiveStar Active

In a blog post for Cisco, EMEA & Russia marketing director Dr. Christine Bailey explained the omnipresence of digital marketing in the current business landscape: "we’re no longer doing ‘Digital’ Marketing, we’re simply marketing in a digital world." In other words, the appellation 'digital marketing' has become unnecessary; the world is so thoroughly digitized that all corporate marketing actions must align with digital spaces, not just run parallel to them. To be a successful global business in the 21st century, competent utilization of digital platforms is essential. This means not only a complete understanding of analysis and content strategy principles, but awareness of these concepts as they pertain to countries the world over.

Weiterlesen: globalEDGE Blog: gE Blog Series: Global Marketing Part 2 - Marketing in the Digital Age

APP Download